To play when you want, how you want, as much as you want.
For those that love the piano, this is an extravagance above all else, something that all pianists yearn for.
In reality playing the piano brings with it many limits.
Beyond the physical issues of time to play and a place for the instrument, there are the fine nuances, particularly with the grand piano, of touch, tone, and reverberation, that contribute to the true thrill of playing the piano.

At Yamaha, we hope to offer the best sound we can to as many people as possible.
We have held this goal unchanged throughout our history of over a century of piano making.
Together with the know-how and inspiration gleaned from each new experience, along with the new technologies that have emerged over the years, this goal has taken us closer to our pictured ideal and seen with it the manufacture of a multitude of different pianos.
So what features does a piano have that make it essential in the lives of you, the people who possess both an unreserved love for playing the piano and an awareness of its essential excellence?

The AvantGrand emerged from our desire to relook at these elements.
We took the techniques we had cultivated making keyboards and pedals for acoustic pianos and combined them with the latest digital and acoustic technology, driven by the belief that the resulting instrument would be a model for how a piano should be in the modern age.
Innovation born from a thorough knowledge of the true soul of the piano, brought to the fore.
Everything you need, right in front of you.

Not creating a piano, but rediscovering one.
This, summed up in a single phrase, was the concept behind the development of the AvantGrand.
Making a so-called "acoustic" piano requires extensive technique and know-how, qualities accumulated through our many years of experience.
However, a major theme in the creation of the AvantGrand involved consciously refraining from relying on this experience.
Rather than designing from a standpoint of what a piano must be, we gave priority to looking at what it could be, searching for the kind of instrument that would suggest a new direction for the piano.

For Yamaha, with our history of over a century of piano crafting, it was digital technology that provided the impetus for such an outlook, giving us the confidence that we had matured enough as craftsmen to be able to give life to the ideals we had pictured in our minds.
In creating a digital piano that presented the piano as a more informal and enjoyable instrument, we had many expectations for its sound that had to be fufilled in the initial stages of development.
It is no exaggeration to say that digital technology evolves in the blink of an eye.
We felt that developing an instrument that took two major trends in the piano world to create a fusion, in the truest sense of the word, was a task that we simply had to complete.
Even with our history in making both digital and acoustic pianos, it was a feat that took everything that we at Yamaha knew to accomplish.

The AvantGrand is the crystallization of our hopes for the piano, something which cannot be summarized by simply calling it a hybrid of the digital and acoustic.
It was our superlative knowledge of the piano that supported this bold endeavor; that, and the bond we feel with you, with your enduring love for the piano.